Sustainability Professionals (Pty) Ltd is a social business venture that provides a sellable social, ecological product but does not maximize financial returns for its shareholders. It does business so as to grow the organization to reach more mainly rural women to address the triple burdens of poverty, unemployment, and inequality.

Its social innovation principles are anchored in the Sustainable Development Goals -SDG:

Goal 7: to ensure access to affordable, reliable, sustainable and modern energy for all, while also considering

Goal 13 which facilitates action to combat climate change and its impacts.

The innovative design of a cook stove which harnesses gasification principles builds on effectiveness and efficiency principles:

1 - use of waste cardboard/paper to make 'paper coal' which provides fuel;
2 - reduced fuel load demand;
3 - clean burn-high heat flame;
4 - eases the gender burden in relation to daily workload & decent work in rural areas

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